- Identify a topical or regional niche; study the books already available on the same topic.
- Bring an attractive and competitively priced book to the marketplace.
- Reach the target audience through effective distribution.
- Promote, promote, promote.
PLAN YOUR BUDGET CAREFULLY:
PRODUCTION: Cover design, interior book design, editing and proofreading
PRINT: Small or large run, extra covers, dust jackets, galley proof, promotional materials
PUBLICIZE: Review copies, postage, news releases, interviews, book signing events
PROMOTION: Advertising media kit, displays, catalogues, postage for target mailings