SUCCESSFUL BOOKS:

• Identify a topical or regional niche; study the books already available on the same topic.

• Bring an attractive and competitively priced book to the marketplace.

• Reach the target audience through effective distribution.

• Promote, promote, promote.

PLAN YOUR BUDGET CAREFULLY:

PRODUCTION: Cover design, interior book design, editing and proofreading

PRINT:  Small or large run, extra covers, dust jackets, galley proof, promotional materials

PUBLICIZE:  Review copies, postage, news releases, interviews, book signing events

PROMOTION:  Advertising media kit, displays, catalogues, postage for target mailings